Retirement Plan Consultancy Enhances Its Communication
Defined Contribution Advisors, Inc. (“DCAdvisors”) is updating its graphic identity and enhancing its communications efforts.
“Our success as a consultancy is based on relationships, and at the core of any solid relationship is clear, effective communication,” said Dan Esch, Managing Director. “We recognize that to thrive, in any economic environment, we need to make communication a priority.”
“As a business, we recognize that our ongoing commitment to communication is essential to serving our clients well, and to maintaining the health of our company.”
Periodically, the firm conducts an objective audit of its communications efforts, to ensure clients and prospects are getting the information they want and need, and to make certain communications materials accurately reflect the firm’s offerings. Client feedback revealed positive images of DCAdvisors as stable, capable and reliable. Also revealed was the need to clarify the depth and scope of services offered.
Esch and his team concluded it was time to make some changes to promote more effective client engagement.
The first step involved updating the firm’s logo to reflect the core values that DCAdvisors brings to the practice of retirement plan consulting. “Consistently, clients tell us what they appreciate most about DCAdvisors are our passionate focus on retirement plan consulting, an unqualified commitment to our fiduciary responsibilities, and the unbiased integrity of our advice and guidance,” continued Esch. “The new logo and tagline emphasizes these core values: Passion. Commitment. Integrity.”
Though the formal corporate name remains Defined Contribution Advisors, Inc., the name has been shortened for the logo to better represent the more familiar handle clients use on a day-to-day basis. Updated graphics will be integrated into all communications efforts, from business cards and stationery, to presentations, newsletters and promotional materials.
One of the more significant initiatives is a complete reconstruction of the DCAdvisors website, DCAdvisors.com. “The growth in electronic communications is rapidly changing expectations for our clients and prospects. We recognize that a stronger digital component will enhance our ability to connect with them.”
The updated website provides more complete information on DCAdvisors’ capabilities and services, and in upcoming months will expand the availability of topical news articles and timely resources relevant to retirement plan development and investing.
“We are confident our attention to improved communications will pay dividends by providing a platform on which to better engage with our clients over the long term,” concluded Esch.
About DCAdvisors
Since 1994, Defined Contribution Advisors, Inc. has been helping companies build strong retirement programs for their employees, by delivering trustworthy expertise, independent guidance, and unbiased recommendations. To learn more about DCAdvisors retirement plan and investment consulting services, visit DCAdvisors.com.
